The Heritage of Hikerdelic
Hikerdelic? It's a weird one, really.
It all began with a tweet.
Shortly after tweeting this I received a text from a friend in 'the industry' who suggested I get the word Hikerdelic trademarked quickly. I laughed. As if. It was just a throwaway tweet.
We used the word more and more until eventually, it became a bit of a thing. This was no doubt aided by us working with people like Ben Lamb and Topo Designs on magazine and t-shirt projects such as this...
![Proper Magazine Cover 12: Hikerdelia Shall We Take a Trip?](http://cdn.shopify.com/s/files/1/0002/3524/1512/files/40_proper-hikerdelia-1_large.jpg?v=1550235413)
![Signposting the Story of Hikerdelia](http://cdn.shopify.com/s/files/1/0002/3524/1512/files/a270472afda5bb9e2353efccdad1279e--graphic-tees-high-fashion_large.jpg?v=1550235546)
This was in May 2013. Things had crawled on rather than moved on. By early 2016, our day job as editors of Proper Magazine was ready to become a full-time thing.
It was time to take some sort of ownership of Hikerdelic. It was time to get a bit more serious about the whole thing.
It's taken a while but Hikerdelic is now a real, living, breathing brand which stands on its own two feet, with seasonal collections and collaborations with brands we've loved for ages. A team of five have a hand in the design process, with myself and Neil Summers taking a lead just as we do with the magazine.