To Plant a Flag

In preparation for the moon landing in 1969, NASA sent a team of astronauts to the lunar landscapes of Iceland. Their hi-tech training mission was designed to help them acclimatise to the barren planet that would greet them.

To Plant a Flag is a 2018 short film which follows two hapless astronauts as they rehearse the symbolic planting of a U.S flag, something which later became iconic.

Fortunately there are no disgruntled Icelandic farmers on the moon.

The practice of planting a flag is largely a 20th century practice, adopted by competitive teams of climbers aiming to stake their claims to have conquered famous peaks first. This same practice was adopted by the Apollo mission for largely the same symbolic reasons.

In our research for our SS22 collection, we found quite a lot of synergies between the exploration of mountaineers and space exploration. As we dug deeper we even found inspiration in the gear worn by both groups.

Stay tuned for more insight into what we've got planned for this coming season.